Tuesday, March 24, 2020

Service Provider or Racketeer?



AdRev is nothing more than an extortionist scheme. They don't create anything. They collect fees from creators of every genre to "protect" them. They take money from the music creators, then they find so-called violations by using YouTube's Content ID system to detect copyrighted material in YouTube videos. It doesn't matter that the user of this music in their video has a license to use it. Without warning, AdRev redirects monetization to themselves as named copyright owners, not the original copyright owner, then takes a percentage of the monetization. Sure the music creator will get some revenue from AdRev, but I've already paid the music creator via the license I purchased to use this music, royalty-free in perpetuity according to my license agreement. Sure, I can dispute, but it takes at least 30 days for any response and in that time I am no longer receiving revenue for the content I created with a license. That's only for a response to my claim. Then the arguments begin. All with no revenue to my content. Then on top of that, If I want to be on the AdRev's "white list" I can certainly pay a monthly subscription to be on that list as to not be flagged for any licensed content I may be using. AdRev figures if they don't get their piece of monetization from "protecting" the music creator, they can then collect a "subscription" from me to protect me from them. That's racketeering at best.


Fortunately, Youtube will escrow the monetization until the dispute is resolved, but if AdRev refuses my claim, then there is no further recourse and I lose my monetization and channel for a "false claim", All the while holding a license agreement from the copyright holder. I love using thrid-party music. I pay the musician, I use their music. Quid pro quo. Win-win. However, I will no longer use music from creators who use AdRev as a form of "protection" for their music. I understand there is a ~ 46% fee off the top of monetization for that service to the musician on top of a monthly subscription fee. That's crazy. Additionally, I will NOT pay to be "whitelisted" to protect my business from the very same folks who will take my monetization If I don't "whitelist". That is extortion, blackmail, racketeering. I can't support musicians who are on the take like that. Perhaps the musician feels like they need protection and fell they are victims of this crime as well. Stop using it. Dry AdRev up. Creators should work together in a free market to benefit each other. Don't pay an extortionist to pilfer and double-end funds.

I guess from now on, or until I can find a way to not be harassed in this manner, I just will create my own music for my videos.

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